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Gay Cadbury Commercial Backlash Shut Down by Advert Model

Last week real-life couple’s advertisement for Cadbury went viral and stirred homophobes into a frenzy.

While the campaign was widely praised — I mean, did you see it, — there was certainly a bit of pushback. Some believed that it amounted to a fetishizing of queer people, while others said it was inappropriate as it had gone too far.  All of this when sex has long been used, by all groups, to sell products or ideals; we’ve all heard the adage “sex sells.” This was a double-standard that Sterling, who is a model and dancer, pointed out on his Instagram on Sunday.

Mikelle StreetOut Magazine

To read more of this story, follow the link to Out Magazine

To watch the video, follow the link to Youtube

(Image Credit: Cadbury/Out Magazine)

Author: Taysha Jarrett

Taysha Jarrett is the Community Engagement Advisor for Rebellious Unicorns and the Copy Editor for Kelowna.LGBT